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BRANDING

Building a brand means laying the foundations for communication that is both effective and meaningful.
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© Aurélie Scour • 2023

White paper

To sum up, the key elements every brand should have are:

  • A brand platform that defines how you present yourself — your tone, your image, your positioning

  • A name, logo, and tagline — the first distinctive signs of your brand

  • A brand guidelines document (and a social media style guide to ensure consistent communication online)

  • A key visual — a creative visual concept that represents your brand and conveys your messages with impact

📖 Download the White Paper (in French) on Branding to learn more.

livre blanc Branding - créé par Aurélie Scour
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