Brand identity
 

Logo design and full visual identity development for the sportswear brand Anomalie Génétique.
 

A bold, distinctive creative direction crafted for fitness and bodybuilding enthusiasts, blending performance, attitude, and a strong visual signature.
The identity is built to resonate with a driven community, those who push beyond limits and embrace a mindset of transformation.
 

The design language combines modern, high-impact typography with a powerful, slightly disruptive aesthetic, reflecting the idea of “genetic anomaly” as a symbol of strength, uniqueness, and evolution.
 

From logo construction to color system, graphic elements, and brand guidelines, every detail is designed to ensure consistency across apparel, digital platforms, and marketing assets, while standing out in a highly competitive sportswear market.