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02/11/2026 - Very proud to have collaborated on this Carl's Jr commercial as AI lead and artist, starring Paris Hilton, created with the agency Native Foreign. A hybrid production blending live-action green-screen footage of Paris Hilton with fully AI-generated shots.

That's hot!

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AURELIE SCOUR

(AI) Creative Director 
20 years in advertising, 
now merging timeless craft with AI
 
Brand strategy & identity
Brand content & Advertising

THEY TRUST ME

I specialize in brand identity creation, shaping distinctive brands through logo design, baselines, and visual territories. From defining a brand’s core idea to building a coherent visual language, I create identities that are both meaningful and memorable, designed to stand out and last over time.
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I conceive and design brand content and advertising concepts from the ground up. From strategic thinking to creative narratives, I craft meaningful ideas and translate them into strong visual directions, ensuring every piece of content is driven by a clear and cohesive creative vision.
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I conceive and craft AI-driven content from idea to execution. From creative concepts to final visuals, I use artificial intelligence as a creative tool to bring bold ideas to life, blending vision, storytelling and cutting-edge production.
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