Naming & Brand identity
 

Creation of the name for a web-based service offering personalized, easy-to-prepare recipes designed for food lovers with limited time to cook.
The naming approach focused on conveying simplicity, indulgence, and accessibility, while maintaining a premium and memorable tone aligned with a modern digital platform.
 

Development of the full visual identity, including:

• Logo design, crafted to reflect both culinary pleasure and everyday practicality

• Key visual, establishing a strong, recognizable aesthetic across digital touchpoints

• Brand guidelines, defining typography, color palette, imagery style, and overall visual language to ensure consistency and scalability across the product ecosystem
   

The overall direction balances efficiency and gourmand appeal, positioning the service as a seamless companion for users who want to eat well without spending hours in the kitchen.