Brand identity

DF Effect is a motion design studio based in Valencia, Spain.
Its founder wanted to completely redesign the studio's brand identity.

The logo
At first glance, it looks like a diamond shape. But tilt your head slightly to the left, and you'll spot the hidden letters D and F- DF! The F extends into sleek motion lines, echoing the studio's specialty: motion design.
A triangle completes the design, hinting at the classic "Play" button - a universal symbol of video and animation.

The bold blue represents tech and innovation, while vibrant purple adds a sense of stability, and taps into imagination and creativity.