Maybelline
New York

Design of two products universes and "Kiss cams" for Maybelline New York, broadcast at the Stade de France, creating a unique and playful interactive moment for the audience.

• The Lifter Plump gloss, during the Black Eyed Peas concert on April 20, 2024
• The Firework mascara, during Taylor Swift's shows from May 9 to 12, 2024

These projects were an exceptional opportunity to merge the energy of live concerts with Maybelline's dynamic and
innovative brand universe.

Agency: Imago