Concept created for Municipal, the sportswear brand co-founded by Mark Wahlberg.

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For this social media campaign, I developed a fully AI-driven visual concept, starting from a very minimal base: simple product shots of garments, photographed on their own. From these static assets, I built everything else.

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The core idea was to create a visual universe inspired by Japanese culture, where living elements interact directly with the garments. A dragon, a cat, and a flower are not just decorative motifs — they become living entities that organically imprint themselves onto the jacket, as if the fabric absorbs their energy and identity.

Outcome: a series of dynamic, high-impact visuals designed for social platforms, where static clothing evolves into expressive, story-driven pieces.

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This approach highlights how AI can:

• extend a brand’s visual language without reshooting products

• create narrative-driven fashion content at speed

• and unlock entirely new forms of storytelling in sportswear