top of page


Lacoste.
The locker room.
Spec ad
"Lacoste's spring-summer 2026 collection embraces the locker room as a liminal space suspended between the rush of triumph and the quiet reckoning of defeat.
Within this immersive environment, Lacoste Creative Director Pelagia Kolotouros explores the brand's athletic DNA in a fresh light, transcending competitive stakes to focus on founder René Lacoste’s formative training years."
I wanted to pursue this creative vision with a film that highlights pieces from Lacoste's new collection.
In this intimate setting, I chose to show raw, unfiltered faces, without smiles or artifice, fading into the background.
What ultimately remains, and truly takes center stage, are the garments themselves, the real stars of the scene.




bottom of page
