Ad concept, creative direction, design

Design & creation of 6 fully 3D-animated films for Celio x Marvel for multi-channel distribution: stores, metro, website, and social media.

The concept: a freeze-frame moment to capture the scene and highlight the clothing from the “Marvel Active” collection.

The model, scanned and entirely recreated in 3D, successively represents Captain America, Iron Man, and Hulk, set against a backdrop inspired by each superhero’s iconic colors.

Agency: Imago